I mean, there were some good shots, good use of visuals, and even some decent enough characterization (I know, I know) of the tire. But there was so much absurdist bullshit the writer-director threw into the mix that it scuttled what was good about the movie.
First, it wasn't remotely scary. Gory, certainly, but not scary. The tire makes various things explode with this psychokinetic powers (yes). Again and again. Mmmkay.
Second (and more damning), there was this ridiculous "fourth wall" bullshit going on, with the director talking through some of the characters directly to the audience -- and some of the audience were themselves spectators within the movie, who were busy watching and commenting on what was going on, Beavis & Butthead-style. That was just beyond pretentious bullshit, in my view. Like the writer-director wasn't confident enough in his work to let it stand on its own merits, he had to create a Greek Choir of "Spectators" commenting on the movie-within-the-movie (until they are nearly all poisoned midway through). These Spectators act as mediators of sorts, trying to either shape audience reaction to the movie, or else lampoon the audience, the equivalent of the writer-director flipping the audience off.
Third, for a horror-comedy, it wasn't nearly funny enough. So, in addition to being un-scary, it was unfunny, to boot. Like an asshole onstage trying to juggle and not being able to do it, and saying "Wait, I'll get it this time" and dropping plate after plate. It wasn't funny. It was weird, might even had pretensions toward zaniness (always what people opt for when they can't find the funny -- just as people opt for gore when they can't find horror or terror).
Fourth, the movie forced the viewer to swallow far too many conceits -- it's why you don't see alien zombie movies, or racing movie family dramas where somebody dies of a lingering illness. Aliens, sure. Zombies, sure. But don't put alien zombies in one movie, because it's asking the audience to suspend too much disbelief. This movie had:
1) a sentient, ambulatory, killer tire
2) which developed psychokinetic powers
3) and characters that addressed the audience directly, breaking the Fourth Wall
4) and another group of characters as Spectators who were stand-ins for the audience
That's just too much to put in one movie. Too many concepts stacked atop one another. There's a reason why they call it "High Concept" and not "High Concepts."
Bullshit movie. It didn't have to be -- even with such a ridiculous premise -- but the writer-director made it so. I knew, even without seeing the credits, that it was a French director. I actually love French moviemaking, but I can tell a French aesthetic in a movie when I run across it, especially a French Absurdist aesthetic. But, as crazy as it sounds, there is Absurdism and there is absurdity, and it's like the difference between good wine and grape juice. This movie was grape juice that thought it was fine wine.
It wasn't as smart, funny, silly, or scary as it thought it was. Flat tire. It's that pretentious. Not completely bereft of merit, but only in terms of technique, not in terms of story or good moviemaking in general. The moment the writer-director had a character addressing the viewer, directly (and, the audience's proxies in the form of these Spectators), I was like "Oh. No." Complete bullshit.
