I watched "Drag Me To Hell" last night (no, not a documentary of my life of the past ten years, although the title does make me think of that) -- and it was fun. I watched the unrated version. I mean, it's GROSS, but it's so over-the-top that you can only laugh at it. Sam Raimi seems to channel "Evil Dead 2" in a big way with it, that kind of madcap, hyperkinetic horror (or is it simply his directing style?) that is Raimi's trademark.
It's quite a contrast from "The House of the Devil," which was far more serious, and was more quietly and earnestly horrific (and with a much-smaller budget), whereas DMTH was just having a good time delivering the shock and awe kind of stuff.
As intended, I sympathized with the cutie Alison Lohman in the role of Christine Brown, hapless loan officer at a bank who denies an old Gypsy woman a loan and gets cursed for her troubles. Things go from bad to worse for her, leading to all sorts of embarrassments and woes.
The diminutive Lohman carried off her role very well, and she literally goes through hell in the course of the movie, which adheres to classic horror tropes throughout. Her boyfriend, Apple pitchman-turned-guy-trying-to-be-a-regular actor, Jason Hill, does his part, although he's always distracting to me. I always think "Hey, Apple Guy!" I'm sure he hates that, but that's what he gets.
Anyway, the movie has some genuinely horrific/gross moments in it, but plenty of laughably scary-dumb moments in it, too (not laughing at per se, so much as laughing with -- I mean, when a would-be sacrificial goat gets demon-possessed and starts spouting demon-speak, what can you do BUT laugh?) Clearly, while wanting to deliver a straightforward horror romp, Raimi and company didn't take themselves TOO seriously. When the little kitten's in the scene, you know what's going to happen -- indeed, I said "Here, Kitty Kitty" almost the same moment Lohman's character did.
I knew where it was all going, but enjoyed the ride, all the same. It's curious for me to contrast this movie with the other one (it's kind of like contrasting the apocalyptic movies "2012" and "The Road" -- while ostensibly dealing with the same subject matter, one is lighthearted and gleeful, the latter is as serious as a heart attack).
Which one did I like better? I don't know. This one was more FUN, if that makes any sense, although in terms of delivering creepiness and a generally horrific vibe, "The House..." may have delivered more out-and-out chills.